Future Folio — Unitrans Marketing

MARKETING

ILLUSTRATOR

PART-TIME JOB

SEP 2024–2025

CONTEXT

ASUCD Unitrans is a student-run bus system at UC Davis that provides public transportation for the Davis community. Our marketing primarily targets college students to communicate service changes or announcements.

PROBLEM

Unitrans marketing must compete for student attention and highlight essential information quickly.

MY ROLE

Create marketing media that promotes bus services and simplifies information for students.

OBJECTIVES

Balance creativity with established brand requirements.
Design for clarity, readability, and accessibility at varying distances.
Create engaging visuals that reflect Unitrans's friendly and approachable image.

BRANDING GUIDELINES

Simple guidelines with only a typeface, color, and logo requirement. With few restrictions, I had a lot of creative freedom in my designs.

HOLIDAY SERVICE ANNOUNCEMENTS

Inform riders on upcoming holiday services changes. Designed with highly visible dates and and eye-catching holiday-themed graphics to be viewed outdoors at bus terminals.

Includes: Flyers, posters, A-frames, social media. Primarily colored print.

EVENT SERVICE ANNOUNCEMENTS

Used to convey Unitrans service changes during specific events. Inspired by the event's theme or visual identity. Emphasized clear event info and service changes for easy comprehension.

Includes: Social media, flyers, posters, brochures.

INTERAL UNITRANS

In-house material for Unitrans buses, employees, and the main office. Prioritized accessibility and hierarchy to convey information quickly, and to showcase Unitrans' friendly branding.

Includes: Badges, signs, wayfinding, vinyl stickers, social media, A-frames, flyers, posters, bus signs.